When implementing technology-enabled markets you make use of market stereotypes.
Once you start looking for market stereotypes you can see them everywhere:
Market Stereotype | Description | Examples |
Competitive game | Gaming performance where team’s are made of individuals with similar goals | Sales team leaderboards |
Cooperative game | Gaming performance where only team performance matters but individual team members contribute in different ways | Collaborative workforce management |
Discovery & scoring | Add discovery of information by scoring of information and collective curation | elancer |
Redundant production | Make more than you need to find quality | RFIs, competitive development |
Unwanted feedback | Ensuring feedback isn’t filtered | Business Intelligence |
Interface versus interpretability | Designing for unintended uses | Open data |
App store analogy |
Using the model of an “app store” in a different context
|
Defence app store initiative |
Separate management from measurement | Separate the management process from the measurement process | Business intelligence + separate performance management function |
KPI exchange | Making a high-level metric tradable rather than using derived metrics | Allowing employees to trade their “utilisation” performance metric |
Lean business case | Making a market for project portfolio ideas; ensuring ideas are tested quickly while capturing intelligence | Idea factories |
Agile development | Dealing with uncertainty through iteration, continuous feedback, and no-fixed-plan | Everywhere in IT |
Leave a Reply