Once you start looking for market stereotypes you can see them everywhere:
| Market Stereotype | Description | Examples |
| Competitive game | Gaming performance where team’s are made of individuals with similar goals | Sales team leaderboards |
| Cooperative game | Gaming performance where only team performance matters but individual team members contribute in different ways | Collaborative workforce management |
| Discovery & scoring | Add discovery of information by scoring of information and collective curation | elancer |
| Redundant production | Make more than you need to find quality | RFIs, competitive development |
| Unwanted feedback | Ensuring feedback isn’t filtered | Business Intelligence |
| Interface versus interpretability | Designing for unintended uses | Open data |
| App store analogy |
Using the model of an “app store” in a different context
|
Defence app store initiative |
| Separate management from measurement | Separate the management process from the measurement process | Business intelligence + separate performance management function |
| KPI exchange | Making a high-level metric tradable rather than using derived metrics | Allowing employees to trade their “utilisation” performance metric |
| Lean business case | Making a market for project portfolio ideas; ensuring ideas are tested quickly while capturing intelligence | Idea factories |
| Agile development | Dealing with uncertainty through iteration, continuous feedback, and no-fixed-plan | Everywhere in IT |