Month: September 2013

Flex

There is an organisational metaphor here somewhere.

Via io9:

If you place 32 metronomes on a static object and set them rocking out of phase with one another, they will remain that way indefinitely. Place them on a moveable surface, however, and something very interesting (and very mesmerizing) happens.

 

 

Product isn’t static; Anything that gets customers is marketing

An interesting ambit claim by the marketing profession – and a good recognition that marketing must evolve to what I call “customer experience campaigns”… Mix up product customisation and the “lean startup” principles and everybody is starting to converge…

 



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