This is the topic I have in mind for the June boardroom seminar. I’m not planning to start pulling together the presentation until we agree this is a suitable topic for a seminar. So can you please let me know if it makes the cut? 

 Topic: The Information Side of the Enterprise Design Equation Summary (early draft):

“In the last 40 years the IT industry has grown from being essentially a hobby to being the driver of competitive advantage and customer intimacy. “Digital” is the new way to engage with tech-savey, mobile, millennials who switch brands faster than you can update your apps.

But the way we deliver technology-enabled business transformation still treats technology as a hobby, and customer experience as a “user problem”. Large corporations still spend too much of the program budget on planning, governance, and politics whereas a start-up would simply build a minimal viable product to prove their business model with real customers.

But the problem is deeper than that. Large corporations shouldn’t mirror start-ups. In fact, corporations who plan to compete based on what they can achieve in a 4 week “sprint” are destined to fail. Large corporations need to compete based on their core competencies and unique, hard-to-replicate capabilities – just like they always have.

The challenge is understanding that very little of what currently underpins a corporation’s competitive advantage is actually “hard to replicate”. It will always be easier to copy an existing business capability than it is to build it from scratch. Corporations can acquire people, process excellence, and technology easily and from the most competitively priced global markets.

The only exception is “information”. Organisations generate unique and specific information sets during the course of operating their day-to-day business. To the extent that each business is unique, the information that they produce is unique. With uniqueness comes competitive advantage.

This seminar will help you uncover the information that is unique to your organisation and to then exploit that information to your competitive advantage. It’s simple. It’s agile. And it’s deeply embedded into the way your organisation delivers value to its customers. Learn how you can drive value from your information assets.”


Matthew De George

Principal Consultant

SMS Management & Technology

+ Empowering Business

M 0416 275 237 matthew.degeorge

About SMS

SMS Management & Technology is a leading Asia-Pacific consulting, technology and managed services firm. DESIGN > BUILD > OPERATE