I love this:


If we just ensure “mechanisms in place for sensing potentially disruptive forces and taking advantage of them before the competition” (Strategic Responsiveness) and forget “ the company needs to be able to retool and rework the most necessary activities, often within a few weeks or months” (Organisational flexibility) we are missing the point of digital transformation.

I would suggest anybody who is purely focusing on improving “agility” – and forgetting the hard work of actual change – is in the “Faux-Agile” quadrant. You’ll recognise them by their constant “you don’t get it” refrain.