Congratulations to Jason Davey and the folks at Bullseye on the their recent acquisition by Ogilvy. From the press release:
“In addition, we’re now operating in a fast-paced post-digital era where having a separate digital team no longer makes sense. We need to ensure digital is integrated into everything we do and not treated as a different channel.
Fox said Bullseye’s Managing Director Jason Davey would move into a senior management role to oversee all digital output and ensure true integration.Davey said of the move to become part of Ogilvy: “Specialist digital agencies are the dinosaurs of the future – it’s a natural evolution for a digital agency to broaden into a truly integrated offering. After 14 years growing our core digital capability, it’s exciting to be joining a world-class business such as Ogilvy to offer truly integrated customer experiences across all consumer touch points.”
My emphasis added.