And this is the essence of the trouble newspapers are facing today. It’s not that we now live in a digital world, and that we are behaving in a different way. It’s that your editorial focus is to be the supermarket of news.
The New York Times is publishing 300 new articles every single day, and in their Innovation Report they discuss how to surface even more from their archives. This is the Walmart business model.
The problem with this model is that supermarkets only work when visiting the individual brands is too hard to do. That’s why we go to supermarkets. In the physical world, visiting 40 different stores just to get your groceries would take forever, so we prefer to only go to one place, the supermarket, where we can get everything… even if most of the other products there aren’t what we need.
Worth a read. Rather than decide that all of your customers are now different because they are “digital”, perhaps question your strategy.